Avo is a Series B start-up that provides white-labeled online stores for residential and commercial companies. Residents and employees can order same-day, no-fee delivery of anything from fresh groceries to electronics. In addition to the online store, Avo also offers commercial companies an employee engagement platform through end-to-end virtual events and gift box experiences.

During my time as a designer at Avo, I worked with the marketing team to create a solid brand for this up and coming business. With a fast-paced environment and a can-do attitude, Avo had a whole range of projects every week. From emails to landing pages, posters to pull-up banners, there was always something new to work on.

One of the biggest projects at Avo was a direct mail campaign that would reach every customer we had in the New York City, Chicago, and Houston markets. For this mailer, I oversaw every aspect of the process from planning to an in-house photoshoot to final design.

I picked up hand lettering in my sophomore year of college, and have been doing it as a hobby ever since. It allows me to continue to learn about design outside of the classroom, and gives me a creative outlet. I have created countless works utilizing hand lettering and illustration, with the ones included in this section being some of my favorite personal projects.

Visit my instagram at @ewedesign to see more of my lettering

The Beethoven Project is a community celebration of Ludwig van Beethoven’s 250th birthday. The Southern Tier of New York is celebrating the life and works of one of the most influential composers of all time through a series of events lasting from September 2019 to December 2020.

The creation of this project, and it’s logo, were proposed to me by The Binghamton Philharmonic. Their ambition was to perform all nine of Beethoven’s symphonies over their next two seasons.

When beginning my research and sketching for this logo, I knew I wanted to incorporate not only notable parts of his life but also the initials for the Beethoven Project. I came up with two final sketches, one featuring an ear as a reference to Beethoven becoming deaf in his later life, and one featuring music notes as a nod to his illustrious career as a composer. Both logos were created to feature a “B” and a “P” somewhere in their design. Different elements of the two logos were combined into a final product that everyone was pleased with.

The Beethoven Project logo is now featured throughout The Southern Tier to promote the various events for this celebration.

For the last three and a half years, I have been the graphic designer for the Binghamton Philharmonic Orchestra. I have created a wide range of collateral materials for them, including; postcards, digital ads, posters, pull-up banners, website graphics, holiday cards, donor letters, and program books. Most importantly, I have acted as a creative director for the Philharmonic for the last four seasons, crafting the design that would travel through all concerts and events for the entire year.

The Binghamton Philharmonic has worked diligently over the last couple years to bring new and innovative concert experiences to the Southern Tier of New York. I have worked with the Philharmonic to create designs that are as interesting as the concerts they offer.

Burgeon HR is a boutique firm looking to improve the human resources experience for small-scale companies. The clients wanted their company to be named Burgeon as it means to flourish quickly, something they desire for their customers. After several iterations, we decided on a logo that featured overlapping speech bubbles that formed a “B”, a nod to the company name and to the function of an HR department; communication.

BoL is an Asian Fusion restaurant located in Ithaca, New York. This branding project began in 2017 where my coworker and I teamed up to create a logo for the brand new eatery. We ultimately came up with a logo that utilized both illustration (my part) and text (his part).

From there, I worked with the owners of BoL to create a design for their menu that would make the ordering process easier for everyone. BoL has an extensive number of options featured on their menu, which focuses heavily on customization. To highlight the customization while making the ordering process convenient and user-friendly, I created a checklist menu that could be handed to the employees after the customer choses their items.

In addition, I created a series of logos for the separate menus that highlight the food they feature. I used these individual icons to create a larger step-and-repeat pattern that is utilized as a background for their take home menu, as well as for social media purposes.